Snickers Rhetorical Analysis
ENGL 1101 · Rhetorical Analysis Snickers Rhetorical Analysis “You’re Not You When You’re Hungry” Phi Anh Lam Professor Bleyle ENGL 1101 7 October 2026 One of the brands of chocolate bars available today is Snickers from Mars, Incorporated. The first Snickers bar was produced in Chicago in 1930 at a cost of five cents per piece. According to the company's website, the bar was named after a horse owned by the Mars family (“Our Story”). In recent years, Snickers has created some remarkable advertisements. The “You’re Not You When You’re Hungry” campaign gained widespread attention when Snickers introduced its memorable Betty White commercial during Super Bowl XLIV in 2010. Advertising Snickers during the Super Bowl was an excellent marketing strategy because the event attracts a large television audience, allowing the company to reach many viewers at once. Moreover, the Super Bowl is famous for its humorous commercia...